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Timeline > Chapter I > Chapter II > Chapter III > Chapter IV > Chapter V > Chapter VI

Chapter VI: The New Age

To Be Continued

What other types of information may we collect?
For some activities, we may ask you to create a username and password and/or to provide other, non-personal information such as your age, date of birth, gender, and/or game and platform preferences; and, combine such information with your personal information. In addition, your web browser or client software may transmit certain geographic information or information regarding the capabilities of your computer to Blizzard. Blizzard may use this information to generate aggregate statistics about our user community and may provide such information to advertisers and/or our partners. In addition, Blizzard may use such information for security or enforcement purposes.

How do we use your personal information?
The personal information you provide Blizzard will allow us to fulfill your product or service order; alert you of new products or services, features, or enhancements; handle/route your customer service questions or issues; and/or notify you of upgrade opportunities, contests, promotions, or special events and offers. Blizzard may enhance or merge the personal information collected at a Blizzard site with data from third parties. Blizzard may also provide your personal information to other companies or organizations that offer products or services that may be of interest to you. In such cases, we will notify you that the information will be shared and provide you with an opportunity to opt-out.

Lastly, we may use your personal information for internal marketing, profiling, or demographic purposes, so we can adapt our products and services to better suit your needs. We do this to better understand and serve our customers.

Please be advised that personal information submitted by individuals acting solely in a business capacity (e.g., personal information contained in job applicant's resume) is not subject to the uses set forth above or to any other practices stated in this Privacy Policy.